Artificial intelligence has already begun to transform the way sports is being consumed, delivered and performed – but in most corners of the industry we’ve only just begun seeing these opportunities come to life. With profitability now a principle KPI for all businesses, AI is an invaluable asset helping sports organizations maximise efficiency, optimise output, and enhance fan loyalty and engagement, if only it’s practical applications can be unlocked.
The inaugural SportsPro AI delved into the five pillars currently dominating the conversation around the implementation of artificial intelligence.
In a booming attention economy artificial intelligence can empower sports organisations to deliver stories to fans in fractions of the time and at key moments, while also providing a deeper and more tailored viewing experience. SportsPro AI explored:
We revealed how to transform data into a unique and connected journey for individual fans, bringing them closer to the action and deepening their connection through personalised dynamic experiences, with content focusing on:
The power of AI to revolutionise how a business operates is often overlooked, with many focusing on the external impacts instead. SportsPro AI uncovered how you can harness the power of artificial intelligence streamlining operations and automating workflows in order to increased efficiency, improved decision making, and enhancing fan loyalty.
Artificial intelligence has the potential to help businesses convert fandom into revenue more efficiently as they better understand fans with personalised marketing, dynamic pricing, and data insights. SportsPro AI delved into some of the key applications for this technology, including:
Data is not only enabling better business decisions off the pitch, but it is also now being leveraged on the pitch to generate game changing insights through the power of AI, such as:
