In a world flooded with content, AI is revolutionising how fans engage with sport. This theme uncovers how automated highlights, instant translation, generative AI, and immersive AR/VR bring smarter, more dynamic experiences to every screen.
Data is the foundation of personalised fan journeys. Discover how AI-powered analytics and real-time insights connect fans more deeply to the action, creating meaningful, tailored experiences both in the stadium and beyond.
Unlocking new revenue streams and smarter fan engagement starts with deeper understanding. This theme dives into how AI enables dynamic pricing, targeted advertising, and predictive merchandising to reshape sport’s commercial future.
Efficiency and agility are essential in today’s sports landscape. Explore how AI-driven automation, multi-agent systems, and advanced decision support are streamlining operations and driving smarter business outcomes.
Winning requires intelligence on and off the field. Learn how AI translates performance data into tactical insights, injury prevention, and talent development strategies that give teams a real competitive advantage.