Why join us?

0 %

of leaders agree that their companies need to adopt AI to remain competitive 

YET...

0 %

worry about quantifying the productivity gains of AI

SportsPro AI addresses the key challenges in AI adoption across sport while showcasing the innovations, insights and results that empower professionals to maximise ROI, make smarter decisions, and confidently navigate the evolving landscape.

Discover the unique value it will deliver to each sector of the industry below.

How will SportsPro AI serve you?

Tech roles

CHALLENGES FACED...

  • Rapid innovations in AI make it hard to prioritise the right tech

  • AI ROI is still a challenge for technology roles

  • Only 1 in 5 executives say they’re confident in integrating AI into their work

OUR SOLUTIONS...

  • Unlock technical insight from leading CTOs at the intersection of sport and technology

  • Unpack successful integrations of Generative AI, LLMs, and AI agents

  • Benchmark your tech stack against leading sports properties and brands

Marketing, Content & social media roles

CHALLENGES FACED...

  • Difficulty in delivering high-volume content with limited resources

  • Complexity of personalising content at scale for fragmented, global audiences

  • Less than 25% of marketers agree that AI is helping to commercialise their audience

OUR SOLUTIONS...

  • Learn how leading marketing teams are using GenAI to transform content without compromising creativity

  • Discover the ways AI is creating hyper-personalised fan journeys and sticky activations

  • Unlock how to leverage tools like AI video and AI translation to supercharge your localised marketing at scale

C-suite roles

CHALLENGES FACED...

  • Pressure to align AI innovation with tangible commercial and audience growth

  • Despite optimism for AI, less than half of sports executives feel confident in deploying it

  • Most organisations are still scratching the surface of AI’s enterprise potential

OUR SOLUTIONS...

  • Discover how to guide and future-proof your organisation through AI transformation

  • Decode the business case behind AI, from engagement to revenue

  • Hear directly from C-suite industry executives driving impressive enterprise transformation

commercial roles

CHALLENGES FACED...

  • Lack of clarity on how AI can drive real, measurable business value

  • Remaining up to date on the latest AI opportunities to monetise audiences

  • Struggling to convert fan engagement into scalable, sustainable revenue

OUR SOLUTIONS...

  • Discover how rights holders are using AI-driven insights to boost sponsorship revenue and more

  • Hear how top organisations are aligning commercial and content teams to maximise monetisation with AI

  • Unlock how to leverage tools like AI video and AI translation to supercharge localised marketing at scale

Operations roles

CHALLENGES FACED...

  • Inefficient workflows and siloed systems that stall scaling progress and limit business value

     

  • Pressure to deliver smarter, leaner operations with tighter margins

  • Uncertainty around integrating AI tools across departments

OUR SOLUTIONS...

  • Learn from sports teams and leagues who are championing enterprise AI adoption, even amongst less tech-savvy employees

  • Explore how AI is enhancing everything from ticketing and merchandising to sponsorship and marketing

  • Hear from those utilising AI to automate workflows and unlock hidden efficiencies

What's in store?

At SportsPro AI, you’re not just attending an event – you’re entering a dynamic environment designed to immerse, inspire, and connect. 

Alongside world-class content and actionable insights, you’ll experience hands-on demos and interactive exhibitions that bring the latest sports technology to life. From curated networking experiences to unique activations, every element is crafted to help you build connections and gain practical skills to take your business to the next level.

Related sessions