A place for the true value of AI technologies to be realised; SportsPro AI provides the experience and education you need to understand AI’s influence on the future of sports and how to embrace it.

What will SportsPro AI Bring To
London in 2025?

In 2025, SportsPro AI returns as the premier event for the sports industry to uncover the true value of artificial intelligence, empowering hundreds of rights holders, sports properties, and platforms to cut through the noise and unlock real-world, actionable solutions. This is where AI theory meets application and where the next phase of intelligent sport takes shape.

Attendees will discover how AI is already transforming the industry, delving into the themes of content and media, fan engagement, operational efficiencies, monetisation and performance intelligence, all while connecting with the key players driving innovation across the global sports ecosystem.

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CHECK OUT WHAT PAST ATTENDEES HAD TO SAY

PREVIOUS SPEAKERS INCLUDE:

Matt Cowan

Matt Cowan

SVP of Product Growth
DAZN

Simon Morris

VP, International Marketing
Adobe

Lee Spacagna

Strategic Solutions Engineer
OpenAI

Jacqueline Bourke

Senior Director, Creative Insights
Getty Images

Melissa Robertson

CEO
Dark Horses

Sebastian Lancestremere

WW Strategic Partnerships Director
Microsoft

Melanie Moeller

Technology Innovation Leader & AI Consultant
GenFutures Lab

Melissa Lawton

Chief Content Officer
SailGP

2024 HIGHLIGHTS

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HEAR FROM PREVIOUS SPEAKERS//

WHY IS SPORTSPRO AI IMPORTANT?

Who attends SportsPro AI?//

WE UNITE THE ENTIRE SPORTS ECOSYSTEM

Thank you to our Premier Partners