What's on the agenda?

Architecture Stage

The data, infrastructure, governance and operating foundations needed to deploy AI securely and successfully at scale.

Ghosts in the terrace: Turning fragmented fan data into commercial value

Most clubs don't have a fan data problem, they have a fan resolution problem. Discover how AI can connect fragmented signals into a single fan view and unlock new commercial value.

Mark Breslin AI Advisor DataArt

Why 95% of AI pilots fail and how to join the winning 5%

Uncover why pilots stall, why treating AI as a technology rollout limits adoption, and how AI-native organisations can embed successful use cases into everyday team workflows.

Bhavesh Vaghela Chief Product & Technology Officer London Marathon Events

Adoption at the point of trust: Building operating systems where innovation thrives

Learn how to build AI governance guardrails that protect data and IP without stalling momentum, while creating the access, enablement and culture needed for adoption.

Richard Bowman Director of AI NASCAR

Gabriel Cocca Manager of Atleti Lab & AI Governance Atlético de Madrid

Melanie Moeller Founder & Chief AI Officer GenFutures Lab

How to make your data strategy AI-ready

AI success depends on data quality, not just the tools you choose. Explore what AI data readiness means and how to build the structures, accessibility and architectures needed to scale.

Alex Butler Director of Digital, Data & Technology Sport England

Christina Jones Founder & Managing Director Blacktype Digital

Impact Stage

Where AI and emerging technology are delivering measurable results across fans, content, operations and commercial growth.

The fast lane to production: Inside Formula 1's cloud-native infrastructure

Go behind the scenes of F1's cutting-edge approach to innovation, exploring how systems move from development to production while balancing real-time performance, security, automation and resilience.

Ryan Kirk Head of Cloud & DevOps Formula One

MORNING KEYNOTES

The new playbook for sports technology leaders

As sports tech leaders face AI acceleration, live experience pressure and global fan demands, leading CTOs discuss how to build resilient systems, smarter teams and data-driven operating models.

Marta Alvarez Chief Digital & Technology Officer Euroleague Basketball

David Lehanski EVP, Innovation & Growth Strategy National Hockey League (NHL)

CLOSING KEYNOTES

Beyond borders: Accelerating global fan growth with AI & innovation

Hear how rights holders use AI, localisation and emerging technology to turn their sports into culturally relevant, personalised experiences that win fans in new markets.

Laura Pinnell Vice President, Consumer Group – Europe & Middle East National Basketball Association (NBA)

MORNING KEYNOTES

On's blueprint for scaling enterprise AI

On's CTO reveals how the brand has built technology foundations and an enterprise-wide AI strategy that embeds intelligence across teams, systems and decisions while keeping human judgement at the core.

Narek Verdian Chief Technology Officer On

Architecture Stage

The data, infrastructure, governance and operating foundations needed to deploy AI securely and successfully at scale.

Ghosts in the terrace: Turning fragmented fan data into commercial value

Most clubs don't have a fan data problem, they have a fan resolution problem. Discover how AI can connect fragmented signals into a single fan view and unlock new commercial value.

Mark Breslin AI Advisor DataArt

Why 95% of AI pilots fail and how to join the winning 5%

Uncover why pilots stall, why treating AI as a technology rollout limits adoption, and how AI-native organisations can embed successful use cases into everyday team workflows.

Bhavesh Vaghela Chief Product & Technology Officer London Marathon Events

Adoption at the point of trust: Building operating systems where innovation thrives

Learn how to build AI governance guardrails that protect data and IP without stalling momentum, while creating the access, enablement and culture needed for adoption.

Richard Bowman Director of AI NASCAR

Gabriel Cocca Manager of Atleti Lab & AI Governance Atlético de Madrid

Melanie Moeller Founder & Chief AI Officer GenFutures Lab

How to make your data strategy AI-ready

AI success depends on data quality, not just the tools you choose. Explore what AI data readiness means and how to build the structures, accessibility and architectures needed to scale.

Alex Butler Director of Digital, Data & Technology Sport England

Christina Jones Founder & Managing Director Blacktype Digital

Impact Stage

Where AI and emerging technology are delivering measurable results across fans, content, operations and commercial growth.

The fast lane to production: Inside Formula 1's cloud-native infrastructure

Go behind the scenes of F1's cutting-edge approach to innovation, exploring how systems move from development to production while balancing real-time performance, security, automation and resilience.

Ryan Kirk Head of Cloud & DevOps Formula One

MORNING KEYNOTES

The new playbook for sports technology leaders

As sports tech leaders face AI acceleration, live experience pressure and global fan demands, leading CTOs discuss how to build resilient systems, smarter teams and data-driven operating models.

Marta Alvarez Chief Digital & Technology Officer Euroleague Basketball

David Lehanski EVP, Innovation & Growth Strategy National Hockey League (NHL)

CLOSING KEYNOTES

Beyond borders: Accelerating global fan growth with AI & innovation

Hear how rights holders use AI, localisation and emerging technology to turn their sports into culturally relevant, personalised experiences that win fans in new markets.

Laura Pinnell Vice President, Consumer Group – Europe & Middle East National Basketball Association (NBA)

MORNING KEYNOTES

On's blueprint for scaling enterprise AI

Narek Verdian Chief Technology Officer On

Where sports tech strategy meets real-world application

Early bird ends in

A powerhouse speaker line-up

Narek Verdian

David Lehanski

Marta Alvarez

Confirmed attendees for 2026:

Thank you to our partners

New sports tech leaders confirmed

Laura Pinnell

Teodora Ivanova-Limon

Narek Verdian

Ryan Kirk

Eleni Sharp

Karen Lyttle

Hosni Ajala

Bastian Zuber

David Lehanski

What's on the agenda?

Architecture Stage

Ghosts in the terrace: Turning fragmented fan data into commercial value

Why 95% of AI pilots fail and how to join the winning 5%

Adoption at the point of trust: Building operating systems where innovation thrives

How to make your data strategy AI-ready

Impact Stage

The fast lane to production: Inside Formula 1's cloud-native infrastructure

The new playbook for sports technology leaders

Beyond borders: Accelerating global fan growth with AI & innovation

On's blueprint for scaling enterprise AI

Architecture Stage

Ghosts in the terrace: Turning fragmented fan data into commercial value

Why 95% of AI pilots fail and how to join the winning 5%

Adoption at the point of trust: Building operating systems where innovation thrives

How to make your data strategy AI-ready

Impact Stage

The fast lane to production: Inside Formula 1's cloud-native infrastructure

The new playbook for sports technology leaders

Beyond borders: Accelerating global fan growth with AI & innovation

On's blueprint for scaling enterprise AI

Let's chat

Where sports tech strategy
meets real-world application

A powerhouse
speaker line-up

Narek
Verdian

David
Lehanski

Marta
Alvarez

New
sports tech
leaders confirmed