SportsPro AI + Tech brings together the leaders defining how AI and emerging technologies are reshaping the sports industry in practice – not theory.

Designed for decision-makers across strategy, technology, operations, media, commercial and fan engagement, the event explores how organisations are moving from experimentation to enterprise-wide implementation. From building AI-ready infrastructure and intelligent workflows to delivering hyper-personalised experiences and unlocking new commercial efficiencies, attendees gain insight into the systems, partnerships and leadership approaches driving measurable impact across sport.

By uniting the executives setting transformation agendas with the technologists delivering them, SportsPro AI + Tech focuses on the practical realities of scaling innovation across modern sports organisations.