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A place for the true value of AI technologies to be realised; SportsPro AI provides the experience and education you need to understand AI’s influence on the future of sports and how to embrace it.

What will SportsPro AI Bring To
London in 2025?

In 2025, SportsPro AI returns as the premier event for the sports industry to uncover the true value of artificial intelligence, empowering hundreds of rights holders, sports properties, and platforms to cut through the noise and unlock real-world, actionable solutions. This is where AI theory meets application and where the next phase of intelligent sport takes shape.

Attendees will discover how AI is already transforming the industry, delving into the themes of content and media, fan engagement, operational efficiencies, monetisation and performance intelligence, all while connecting with the key players driving innovation across the global sports ecosystem.

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CHECK OUT WHAT PAST ATTENDEES HAD TO SAY

Fantastic inaugural AI event by SportsPro! Since this technology is evolving rapidly, I can’t wait for the next one to hear how much has changed and the new ways in which it’s being implemented.

It was fantastic connecting with leaders and experts from various sports clubs, leagues, media companies, tech giants, and AI startups. The energy in the room was palpable, and I was truly impressed by the collective drive to leverage AI for enhancing the sports experience.

In all honesty, some of the best content I've witnessed across all the sports conferences this year thus far, all driven towards how we can grow the world of sports faster, smarter and with bigger ideas.

One of the 'must attend' events in the Sports AI space. Great sessions, fantastic networking opportunities and a breathtaking venue.

A fantastic opportunity to connect with industry leaders, gain insights into the latest technologies, and explore how AI will impact the Sports Industry across a number of verticals.

PREVIOUS SPEAKERS INCLUDE:

Matt Cowan

SVP of Product Growth

DAZN

Simon Morris

VP, International Marketing

Adobe

Lee Spacagna

Strategic Solutions Engineer

OpenAI

Jacqueline Bourke

Senior Director, Creative Insights

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Melissa Robertson

CEO

Dark Horses

Sebastian Lancestremere

WW Strategic Partnerships Director

Microsoft

Melanie Moeller

Technology Innovation Leader & AI Consultant

GenFutures Lab

Melissa Lawton

Chief Content Officer

SailGP

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HEAR FROM PREVIOUS SPEAKERS//

WHY IS SPORTSPRO AI IMPORTANT?

Today most sports organisations are developing or launching AI demos, but many are waiting to use AI live in the most critical workflows. In Paris we’re delivering AI capabilities that identify, track, analyse and help to cover thousands of key stories as they break around the world and across 35 venues and 32 sports. We look forward to sharing lessons learned at SportsPro AI.

We believe AI has the potential to radically transform and enhance tennis – from the way we do business, to the experience we provide our fans. ATP and Infosys’ partnership has always been about innovation, and there has never been a more compelling time for us to explore new AI-powered use cases

We are at a critical juncture when AI can transform content and broadcast workflows, enhance real-time analysis, and deliver more engaging and personalized fan experiences. There is no better time to talk and learn about tools and strategies that could fundamentally disrupt the sports content creation industry and provide that next level advantage to create new and engaged fans.

We fully believe that AI can be used to leverage the best insights from data in order to make athletes and their coaches more effective and deliver the best performance on and off the pitch. We’re super excited for SportsPro AI with the range and quality of speakers there that will create a fantastic conversation on the direction of AI in the industry.

The fusion of AI and sports is not just a trend; it’s a revolution that is reshaping how we experience and engage with sports on multiple levels. Exploring this convergence is vital as it signifies the future of the industry and discussions like these enable us to uncover AI's immense potential in sports, share innovative ideas, and collaborate on expanding the realm of possibilities

What will SportsPro AI Bring To
London in 2025?

CHECK OUT WHAT PAST ATTENDEES HAD TO SAY