29-30 SEPTEMBER 2026

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29 & 30 SEPTEMBER 2026 | LONDON STADIUM

Where sports tech strategy
meets real-world application

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LATEST UPDATES ➔

29 & 30 SEPTEMBER 2026 | LONDON STADIUM

Confirmed attendees for 2026:

DISCOVER WHO ATTENDS ➔

Early bird ends in:

Days
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Days
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Thank you to our partners
Nicoya
Lenovo x NVIDIA
TATA Communications
Greenfly
Backlight
Brave Bison
CaptionHub
Harmonic
Sportradar
Aimbroad
EXPLORE PARTNERSHIPS

Meet our powerhouse
speaker lineup

They’ll uncover what works, what fails, and how to turn emerging technology into measurable business impact.

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Laura Pinnell

Laura Pinnell

VP, Head of Consumer Group, Europe & Middle East

NBA

Teodora Ivanova-Limon

Teodora Ivanova-Limon

Chief Business Officer

WTA Ventures

Narek Verdian

Narek Verdian

Chief Technology Officer

On

Ryan Kirk

Ryan Kirk

Head of Cloud & DevOps

Formula One

Eleni Sharp

Eleni Sharp

Head of Product, BBC Research & Development

BBC

Karen Lyttle

Karen Lyttle

Director of Technology

The R&A

Hosni Ajala

Hosni Ajala

Chief of ICT

UEFA

Bastian Zuber

Bastian Zuber

Chief Technology & Product Officer

Bundesliga

David Lehanski

David Lehanski

EVP, Innovation & Growth Strategy

NHL

What's on the agenda?

Beyond borders: Accelerating global fan growth with AI & innovation

How the NBA is using AI, emerging technology and content partnerships to create personalised experiences and grow its global fanbase.

Laura Pinnell VP, Head of Consumer Group, Europe & Middle East NBA

On’s blueprint for scaling enterprise AI

How On is building strong technology foundations and an enterprise-wide AI strategy while keeping scale, resilience and human judgement at the core.

Narek Verdian Chief Technology Officer On

The BIG AI debate

Join us for a lively debate on the following motion:

Build it yourself or buy off-the-shelf? / Should AI start with the technology or the business problem?

Teodora Ivanova-Limon Chief Business Officer WTA Ventures
Ed Hornby AI & Digital Transformation Leader & Advisor Ex Premier League
Hosni Ajala AI & Chief of ICT UEFA

Bridging tradition with innovation: How tech powers sport’s most prestigious tournaments

From SW19 to St Andrews, this session breaks down how the world’s most prestigious championships and venues apply emerging technology.

Bill Jinks Director of Technology Wimbledon
Karen Lyttle AI & Director of Technology & Advisor The R&A

BBC SIGNALS: Rethinking how audiences interact with live TV

Through case studies from flagship live events, such as Wimbledon, discover how the BBC is combining audience participation, real-time data, and editorial storytelling to create richer live experiences.

Eleni Sharp Head of Product, BBC Research & Development BBC

The fast lane to production: Inside Formula 1’s cloud-native infrastructure

Go behind the scenes of F1's cutting-edge approach to innovation, exploring how systems move from development to production while balancing real-time performance, security, automation and resilience across a global calendar.

Ryan Kirk Head of Cloud & DevOps Formula One

Adoption at the point of trust: Building operating systems where innovation thrives

Learn how to build AI governance guardrails that protect your data and IP without stalling momentum.

Richard Bowman Director of AI NASCAR
Gabriel Cocca Manager of Atleti Lab & AI Governance Atlético de Madrid
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Let's chat

Speak to the team today about SportsPro AI + Tech, including:

  • Partnership and visibility opportunities
  • The types of sessions and speakers you can expect to see
  • An expected attendee list
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