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Where sports tech strategy
meets real-world application

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A stage
set with
sports tech leaders

They uncovered what works, what fails, and how to turn emerging technology into measurable business impact.

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Sepi Motamedi

Sepi Motamedi

Global Head of Sports & Live Media Marketing

NVIDIA

Teodora Ivanova-Limon

Teodora Ivanova-Limon

Chief Business Officer

WTA Ventures

Narek Verdian

Narek Verdian

Chief Technology Officer

On

Ryan Kirk

Ryan Kirk

Head of Cloud & DevOps

Formula One

Eleni Sharp

Eleni Sharp

Head of Product, BBC Research & Development

BBC

Karen Lyttle

Karen Lyttle

Director of Technology

The R&A

Hosni Ajala

Hosni Ajala

Chief of ICT

UEFA

Bastian Zuber

Bastian Zuber

Chief Technology & Product Officer

Bundesliga

Chris Golier

Chris Golier

Group VP, Business Development & Technology Partnerships

NHL

Who was in the room in 2026?

More than an audience.
A room full of connections and partnerships waiting to happen.

At SportsPro AI + Tech, you can gain access to global sports executives, technical architects, engineers, innovation heads, and solution providers.

VIEW 2026 ATTENDEE LIST ➔

What was on the agenda?

AI Data Architecture

Learn why AI outcomes are only as good as the data behind them.

  • Building clean, AI-ready data lakes, CDPs and foundations
  • Unifying fan data to make smarter business decisions
  • Overcoming data sprawl to scale faster in the future
AI Governance, Risk & Compliance

Establish guardrails that protect your data without stalling innovation.

  • Governance designed for safety and speed
  • Onboard tools the right way
  • Stay ahead of evolving global regulations
Hyper-personalisation

One-size-fits-all is dead. Connect with every type of fan, at scale.

  • The next frontier of personalised marketing
  • Co-creation and GenAI engagement
  • Personalised digital viewing experiences
  • Dynamic pricing
Agentic AI

Move beyond basic AI pilots to agentic workflows that drive efficiency and business value.

  • Align AI agents with business goals
  • Move from pilots to enterprise-wide agentic adoption
  • Orchestrate agents with human-in-the-loop authority
Content, Broadcast, Production & Localisation

Leverage tech to enhance how your content is produced, distributed and consumed.

  • Intelligent workflows where cameras, data and control systems work together
  • The future of human and AI collaboration in broadcasting
  • Prepare for agentic AI with structured, repeatable workflows
Digital Transformation & Infrastructure

Migrate from disconnected legacy systems to modernised infrastructure built for speed and scalability.

  • Audit fan journeys, data and existing systems for the right transformation
  • Cloud-native infrastructure that scales securely at speed
  • Connect data, intelligence and AI to drive value for fans and partners
AI Adoption, Culture & Enablement

Discover why most AI adoption bottlenecks come from humans, not technology.

  • Navigate knowledge silos, API costs and the speed of AI
  • Build AI-native teams through trust and excitement
  • Measure adoption success, from usage KPIs to revenue impact
Build Yourself or Buy From a Shelf

Know what to own, what to partner on, and how to scale with confidence.

  • Evaluate tech infrastructure decisions
  • Identify which capabilities must stay in-house
  • Implement strategies that adapt to AI acceleration

Architecture Stage

The data, infrastructure, governance and operating foundations needed to deploy AI securely and successfully at scale.

Ghosts in the terrace: Turning fragmented fan data into commercial value

Most clubs don't have a fan data problem, they have a fan resolution problem. Discover how AI can connect fragmented signals into a single fan view and unlock new commercial value.

Mark Breslin AI Advisor DataArt

Why 95% of AI pilots fail and how to join the winning 5%

Uncover why pilots stall, why treating AI as a technology rollout limits adoption, and how AI-native organisations can embed successful use cases into everyday team workflows.

Bhavesh Vaghela Chief Product & Technology Officer London Marathon Events

Adoption at the point of trust: Building operating systems where innovation thrives

Learn how to build AI governance guardrails that protect data and IP without stalling momentum, while creating the access, enablement and culture needed for adoption.

Richard Bowman Director of AI NASCAR
Gabriel Cocca Manager of Atleti Lab & AI Governance Atlético de Madrid
Melanie Moeller Founder & Chief AI Officer GenFutures Lab

How to make your data strategy AI-ready

AI success depends on data quality, not just the tools you choose. Explore what AI data readiness means and how to build the structures, accessibility and architectures needed to scale.

Alex Butler Director of Digital, Data & Technology Sport England
Christina Jones Founder & Managing Director Blacktype Digital

Impact Stage

Where AI and emerging technology are delivering measurable results across fans, content, operations and commercial growth.

The fast lane to production: Inside Formula 1's cloud-native infrastructure

Go behind the scenes of F1's cutting-edge approach to innovation, exploring how systems move from development to production while balancing real-time performance, security, automation and resilience.

Ryan Kirk Head of Cloud & DevOps Formula One
MORNING KEYNOTES

The new playbook for sports technology leaders

As sports tech leaders face AI acceleration, live experience pressure and global fan demands, leading CTOs discuss how to build resilient systems, smarter teams and data-driven operating models.

Marta Alvarez Chief Digital & Technology Officer Euroleague Basketball
David Lehanski EVP, Innovation & Growth Strategy National Hockey League (NHL)
CLOSING KEYNOTES

Beyond borders: Accelerating global fan growth with AI & innovation

Hear how rights holders use AI, localisation and emerging technology to turn their sports into culturally relevant, personalised experiences that win fans in new markets.

Laura Pinnell Vice President, Consumer Group – Europe & Middle East National Basketball Association (NBA)
MORNING KEYNOTES

On's blueprint for scaling enterprise AI

On's CTO reveals how the brand has built technology foundations and an enterprise-wide AI strategy that embeds intelligence across teams, systems and decisions while keeping human judgement at the core.

Narek Verdian Chief Technology Officer On
VIEW THE FULL AGENDA ➔

Let's chat

Speak to the team today to find out more about SportsPro AI + Tech 2027, including:

  • Partnership and visibility opportunities
  • The types of sessions and speakers you can expect to see
  • An expected attendee list
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