Where the innovators shaping the future of intelligent sport come to

connect, challenge and discover what’s next.

Uniting the entire sports ecosystem

From elite teams to emerging startups

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Attendees

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Expert speakers

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Senior executives

Tech leaders and trailblazers

Who spoke in 2025?

David Gibbs

SVP, Global Sports Product

Warner Bros. Discovery

Sorin Cheran

Chief Information and Analytics Officer

Atlassian Williams Racing

Usama Al-Qassab

Marketing and Commercial Director

Wimbledon

Kameryn Stanhouse

Vice President, Sports and Entertainment Partnerships

IBM

Simon Crownshaw

Worldwide Strategy Director, Media & Entertainment

Microsoft

Chris Dix

Chief Technology Officer

ATP Tour

Sepi Motamedi

Product Marketing, Live Media

NVIDIA

Simon Morris

Vice President, International Marketing

Adobe

What can you expect?

Our 2025 event featured dedicated content blocks designed to help attendees dive deeper into the key areas that AI is reshaping the sports industry:

CONTENT & MEDIA sprint

From AI-driven workflows to jaw-dropping video creation and live multilingual magic, the Content and Media Sprint is your ultimate playbook for crafting, localising, and distributing content worldwide.

Performance Sprint

What if AI could spot the next star before anyone else? Or predict injuries before they happen? This Sprint reveals breakthroughs in GenAI scouting, injury prevention, and tactical analysis, transforming how games are won.

Fan Engagement Sprint

Want fans glued to your brand? This Sprint reveals how leading properties leverage generative AI, data, and co-creation to build hyper-personalised experiences that spark loyalty and make every moment valuable.

Revenue Sprint

Ready to turn AI from a buzzword into bottom-line results? The Revenue Sprint peels the lid off successful use cases and strategies to help you move your AI projects from proof of concept to measurable ROI.

Operations Sprint

Many senior executives remain uncertain about how to adopt AI. The Operations Sprint explores real-world operational and enterprise success stories, helping you streamline processes and boost team efficiency.

Why join us?

Check out what past attendees said:

Fantastic inaugural AI event by SportsPro! Since this technology is evolving rapidly, I can’t wait for the next one to hear how much has changed and the new ways in which it’s being implemented.

It was fantastic connecting with leaders and experts from various sports clubs, leagues, media companies, tech giants, and AI startups. The energy in the room was palpable, and I was truly impressed by the collective drive to leverage AI for enhancing the sports experience.

In all honesty, some of the best content I've witnessed across all the sports conferences this year thus far, all driven towards how we can grow the world of sports faster, smarter and with bigger ideas.

One of the 'must attend' events in the Sports AI space. Great sessions, fantastic networking opportunities and a breathtaking venue.

A fantastic opportunity to connect with industry leaders, gain insights into the latest technologies, and explore how AI will impact the Sports Industry across a number of verticals.

SEE YOU IN 2026!