Where sports tech strategy
meets real-world application
Join 450+ sports business strategists, AI innovators and technology experts to explore the foundations and solutions of emerging technology.
From AI-ready infrastructures to real-world fan-facing applications, we uncover the models, partnerships and business decisions reshaping the sports industry in practice – not just theory.
Built for organisations to move beyond AI in isolation, SportsPro AI + Tech reveals how to successfully deploy and scale innovation across your entire tech stack, and drive proof of return.
Building scalable, secure, and future-ready data foundations.
Protect your IP and data without stalling innovation.
Deliver AI-driven, personalised experiences for attendees and fans alike.
Deploy multi-agent systems that execute at scale.
Scale content across multiple platforms, languages and geographies.
Migrate from a siloed, disconnected infrastructure to digital ecosystems.
Build AI workforce literacy roadmaps that empower employees.
Uncover domain knowledge, data and capabilities you should own.
● AI DATA ARCHITECTURE
● RESPONSIBLE AI, GOVERNANCE & COMPLIANCE
● AI HYPER-PERSONALISATION
● AI ADOPTION & CULTURE
● AGENTIC AI
● CONTENT, BROADCAST, PRODUCTION & LOCALISATION
● AI BUILD VS BUY VS PARTNER
● DIGITAL TRANSFORMATION & INFRASTRUCTURE
They’ll uncover what works, what fails, and how to turn emerging technology into measurable business impact.
Global Chief Technology & Information Officer
Technology Director
Chief Technology & Product Officer
Director of Technology
Head of AI
Director of IT & Digital
Director, AI
CTO, Strategy & Innovation
The sports industry is no longer asking if tech matters, but how can it be successfully implemented and scaled for proof of return.
Connect with 450+ senior strategy and technology leaders from across the global sports ecosystem, including teams, leagues, brands, federations, broadcasters, platforms, technology providers, and major tech enterprises.
Cut through the AI hype and learn what is delivering real impact, from data foundations and governance to agentic workflows, personalised fan journeys, content automation, infrastructure, and measurable ROI.
This is the only event with dedicated content streams covering both the architecture behind successful technology strategies and the practical applications creating value across the sports industry.
Build high-value relationships through 9 hours of dedicated networking, designed to connect business strategists, technical architects, solution providers, and innovation leaders.
Identify new commercial partnerships, generate qualified leads, and uncover investment priorities and technology needs as sports organisations increase AI spending and seek trusted partners to help them scale.
Go beyond conference content with practical roundtable workshops, live technology showcases, candid discussions, and high-value networking that bring strategists and technologists together around real-world architecture and implementation.
This year’s agenda also sees the return of the popular Big Debate, alongside more presentations than ever before, each packed with actionable insight.
Speak to the team today about SportsPro AI + Tech, including:
