WHAT'S ON THE AGENDA?

Introducing Sprints – your fast track to AI-driven innovation and measurable impact in sport.

These dedicated content blocks explore key areas of AI in sport, following a clear narrative from strategic themes to technical topics. Each Sprint highlights how these areas are shaping the industry, with practical use cases, breakthrough developments, and insights to help you unlock real value.

Check out the full agenda below to learn more.

Explore our LATEST agenda

You can filter by date, location, sprint, or AI knowledge level.

Welcome to SportsPro AI

Morning keynotes

Morning coffee break

How can sport gain real value from AI?

Driving value with AI: Intel’s roadmap for business impact

Speakers Include:

Ravi Rabheru

Intel

Talk to me: Unlocking value with conversational AI

Speakers Include:

Bill Bailey

Satisfi Labs

AI in action: Company showcases

Engagement at scale: How AI is reshaping sports partnerships

From AI to ROI: Real ways AI is growing bottom lines

Networking lunch

Can AI scout the next Messi?

Transforming live sports and media with agentic AI

Speakers Include:

Sepi Motamedi

NVIDIA

AI video: Unlocking real value through innovation

Speakers Include:

Daniel Verten

Synthesia

Levelling the playing field with AI automated broadcasting

AI analytics: Turning data into a competitive edge

The LLM shift in sports storytelling and streaming

Afternoon break

AI in the Olympic movement: Driving bold innovation to shape the future of sport

Speakers Include:

Alejandro Merino-Madrid

IOC

Closing keynote

Networking drinks

Please note that the agenda is subject to change.

Welcome to SportsPro AI

Morning keynotes

Morning coffee break

AI strategies from the world’s most effective brands

AI in action: Company showcases

Distinguishing hype from reality: Sport in the age of GenAI

Data-driven insights: How AI powers Formula E’s Stats Centre

From buzzword to buy-in: A football GenAI adoption success story

Speakers Include:

Linus Lebugle

VfL Wolfsburg

Shaping the future of personalisation with AI

AI tech showcase: Operational efficiency

Scaling AI translations at Meta

Speakers Include:

Jordi Cenzano

Meta

Networking lunch

This house believes: The big AI debates

Closing keynote

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