29-30 SEPTEMBER 2026

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What's on the agenda?

SportsPro AI 2025 featured practical use cases, breakthrough developments, and insights to help attendees unlock real value from AI and maximise results.

Check out the 2025 agenda below and sign up for updates regarding our 2026 edition.

  • 8:20 AM

Doors open & networking

  • Networking Area
  • 9:20 AM

The state of AI in sports business with SportsPro

  • The Forge
  • AI Generalist
  • 9:30 AM

AI and the beautiful game: Premier League’s digital transformation with Adobe & Microsoft

  • The Forge
  • Fan Engagement Sprint, Intermediate: AI in practice
Speakers Include:

Alexandra Willis

Premier League

Simon Crownshaw

Microsoft

Simon Morris

Adobe

  • 10:00 AM

Engagement at scale: How AI is reshaping sports partnerships

  • The Forge
  • Fan Engagement Sprint, Intermediate: AI in practice
Speakers Include:

Olly Grundy

Google Cloud

  • 10:30 AM

Morning coffee break

  • Networking Area
  • 11:15 AM

Engaging the next generation of sport fans with GenAI

  • The Forge
  • AI 101, Fan Engagement Sprint
Speakers Include:

  • 11:15 AM

Live sports content in the age of AI

  • Arnold Hills
  • Content & Media Sprint
Speakers Include:

  • 11:40 AM

Sponsorship valuation: The industry’s dirty secret

  • The Forge
  • Revenue & Monetisation Sprint
Speakers Include:

  • 12:00 PM

Grow smarter, play harder: Using AI to turn audience insights into actionable strategy

  • Arnold Hills
  • Intermediate: AI in practice, Operational Sprint
Speakers Include:

  • 12:00 PM

Story-first AI: Secrets to producing insights media actually use (and fans actually care about)

  • The Forge
  • Advanced: AI deep dive, Fan Engagement Sprint
Speakers Include:

  • 12:20 PM

Future of sport & AI 2025: How AI is set to unlock untapped potential in sport

  • The Forge
  • AI Generalist
Speakers Include:

  • 12:20 PM

AI video: Unlocking real value through innovation

  • Arnold Hills
  • Content & Media Sprint, Intermediate: AI in practice
Speakers Include:

  • 12:45 PM

Networking lunch

  • Networking Area
  • 2:00 PM

Agentic AI in live sports: Systems that reason, plan, and act

  • The Forge
  • Content & Media Sprint, Intermediate: AI in practice
Speakers Include:

Sepi Motamedi

NVIDIA

  • 2:00 PM

AI on the prize: Shaping the future of sports performance

  • Arnold Hills
  • Performance Sprint
Speakers Include:

  • 2:20 PM

Scalable, AI-powered broadcasting with AWS

  • The Forge
  • Content & Media Sprint, Intermediate: AI in practice
Speakers Include:

  • 2:30 PM

Greg Oden on his journey from the NBA to performance AI investor

  • Arnold Hills
  • Performance Sprint
Speakers Include:

  • 2:40 PM

AI in the Olympic movement: Driving bold innovation to shape the future of sport

  • The Forge
  • AI Generalist, Intermediate: AI in practice
Speakers Include:

  • 3:10 PM

Afternoon break

  • Networking Area
  • 3:40 PM

From agents to insights: What’s driving measurable impact in sport?

  • The Forge
  • Advanced: AI deep dive, Fan Engagement Sprint
Speakers Include:

Chris Dix

ATP Tour

  • 3:40 PM

The AI Playbook: Turning fan engagement in real revenue

  • Arnold Hills
  • Fan Engagement Sprint
Speakers Include:

  • 4:10 PM

The big AI debates

  • The Forge
  • AI Generalist, Intermediate: AI in practice
Speakers Include:

  • 4:40 PM

Networking drinks

  • Networking Area

Please note that the agenda is subject to change.

  • 8:40 AM

Doors open & networking

  • Networking Area
  • 9:45 AM

Welcome to SportsPro AI

  • The Forge
  • 10:00 AM

What are the opportunities for AI in Formula 1?

  • The Forge
  • Keynote, Performance Sprint
Speakers Include:

  • 10:30 AM

Driving value with AI

  • The Forge
  • Advanced: AI deep dive, AI Generalist
Speakers Include:

  • 11:00 AM

Morning coffee break

  • Networking Area
  • 11:30 AM

WRC’s AI roadmap for digital transformation

  • The Forge
  • Intermediate: AI in practice, Performance Sprint
Speakers Include:

  • 11:50 AM

Redefining the fan experience through AI

  • The Forge
  • Fan Engagement Sprint
Speakers Include:

  • 12:25 PM

Networking lunch

  • Networking Area
  • 1:40 PM

Smarter screens: The latest AI use cases in sports streaming

  • The Forge
  • Content & Media Sprint, Intermediate: AI in practice
Speakers Include:

David Gibbs

Warner Bros. Discovery

  • 2:20 PM

Serving up AI innovation with Wimbledon and IBM

  • The Forge
  • Fan Engagement Sprint, Intermediate: AI in practice
Speakers Include:

Usama Al-Qassab

Wimbledon

Kameryn Stanhouse

IBM

  • 2:50 PM

Networking drinks

  • Networking Area