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What's on the agenda?

SportsPro AI 2025 featured practical use cases, breakthrough developments, and insights to help attendees unlock real value from AI and maximise results.

Check out the 2025 agenda below and sign up for updates regarding our 2026 edition.

  • 8:20 AM

Doors open & networking

  • Networking Area
  • 9:20 AM

The state of AI in sports business with SportsPro

  • The Forge
  • AI Generalist
  • 9:30 AM

AI and the beautiful game: Premier League’s digital transformation with Adobe & Microsoft

  • The Forge
  • Fan Engagement Sprint, Intermediate: AI in practice
Speakers Include:

Alexandra Willis

Premier League

Simon Crownshaw

Microsoft

Simon Morris

Adobe

  • 10:00 AM

Engagement at scale: How AI is reshaping sports partnerships

  • The Forge
  • Fan Engagement Sprint, Intermediate: AI in practice
Speakers Include:

Olly Grundy

Google Cloud

Dan Cherowbrier

Formula E

  • 10:30 AM

Morning coffee break

  • Networking Area
  • 11:15 AM

Engaging the next generation of sport fans with GenAI

  • The Forge
  • AI 101, Fan Engagement Sprint
Speakers Include:

Behshad Behzadi

Sportradar

  • 11:15 AM

Live sports content in the age of AI

  • Arnold Hills
  • Content & Media Sprint
Speakers Include:

Hosted by Camb.AI

  • 11:40 AM

Sponsorship valuation: The industry’s dirty secret

  • The Forge
  • Revenue & Monetisation Sprint
Speakers Include:

Franco De Bonis

VISUA

  • 12:00 PM

Story-first AI: Secrets to producing insights media actually use (and fans actually care about)

  • The Forge
  • Advanced: AI deep dive, Fan Engagement Sprint
Speakers Include:

Jonathan Whitmore

Stats Perform

  • 12:00 PM

Grow smarter, play harder: Using AI to turn audience insights into actionable strategy

  • Arnold Hills
  • Intermediate: AI in practice, Operational Sprint
Speakers Include:

Matt Garbutt

Brave Bison

Matt Kyle

Engage

  • 12:20 PM

AI video: Unlocking real value through innovation

  • Arnold Hills
  • Content & Media Sprint, Intermediate: AI in practice
Speakers Include:

Daniel Verten

Synthesia

  • 12:20 PM

Future of sport & AI 2025: How AI is set to unlock untapped potential in sport

  • The Forge
  • AI Generalist
Speakers Include:

Helene Guillaume Pabis

Wild.AI

Chris Sanderson

The Future Laboratory

Giacomo Ziani

G42

  • 12:45 PM

Networking lunch

  • Networking Area
  • 2:00 PM

AI on the prize: Shaping the future of sports performance

  • Arnold Hills
  • Performance Sprint
Speakers Include:

Jamie Sellers

Chelsea FC

Javier Angulo Guirao

Lidl-Trek

Alexander Bodo

PACETEQ

  • 2:00 PM

Agentic AI in live sports: Systems that reason, plan, and act

  • The Forge
  • Content & Media Sprint, Intermediate: AI in practice
Speakers Include:

Sepi Motamedi

NVIDIA

  • 2:20 PM

Scalable, AI-powered broadcasting with AWS

  • The Forge
  • Content & Media Sprint, Intermediate: AI in practice
Speakers Include:

Ian Wray

Spiideo

Paul Devlin

AWS

  • 2:30 PM

Greg Oden on his journey from the NBA to performance AI investor

  • Arnold Hills
  • Performance Sprint
Speakers Include:

Greg Oden

AirPlai Sports 

  • 2:40 PM

AI in the Olympic movement: Driving bold innovation to shape the future of sport

  • The Forge
  • AI Generalist, Intermediate: AI in practice
Speakers Include:

Alejandro Merino-Madrid

IOC

  • 3:10 PM

Afternoon break

  • Networking Area
  • 3:40 PM

From agents to insights: What’s driving measurable impact in sport?

  • The Forge
  • Advanced: AI deep dive, Fan Engagement Sprint
Speakers Include:

Nick Meacham

SportsPro

Christian Holzer

Sportec Solutions Inc.

Chris Dix

ATP Tour

Bill Bailey

Satisfi Labs

  • 3:40 PM

The AI Playbook: Turning fan engagement in real revenue

  • Arnold Hills
  • Fan Engagement Sprint
Speakers Include:

Hosted by Data Talks

  • 4:10 PM

The big AI debates

  • The Forge
  • AI Generalist, Intermediate: AI in practice
Speakers Include:

Ryan Beal

SentientSports

Ed Dixon

SportsPro

Steve McCaskill

SportsPro

Ravi Rabheru

‎

Maria Ingold

mireality

  • 4:40 PM

Networking drinks

  • Networking Area

Please note that the agenda is subject to change.

  • 8:40 AM

Doors open & networking

  • Networking Area
  • 9:45 AM

Welcome to SportsPro AI

  • The Forge
  • 10:00 AM

What are the opportunities for AI in Formula 1?

  • The Forge
  • Keynote, Performance Sprint
Speakers Include:

Cian Brittle

BlackBook Motorsport

Sorin Cheran

Atlassian Williams Racing

  • 10:30 AM

Driving value with AI

  • The Forge
  • Advanced: AI deep dive, AI Generalist
Speakers Include:

Ravi Rabheru

‎

  • 11:00 AM

Morning coffee break

  • Networking Area
  • 11:30 AM

WRC’s AI roadmap for digital transformation

  • The Forge
  • Intermediate: AI in practice, Performance Sprint
Speakers Include:

Marc de Jong

WRC Promoter GmbH

  • 11:50 AM

Redefining the fan experience through AI

  • The Forge
  • Fan Engagement Sprint
Speakers Include:

Joshua Sim

SportsPro

Esteban Gonzalez

FIBA

  • 12:25 PM

Networking lunch

  • Networking Area
  • 1:40 PM

Smarter screens: The latest AI use cases in sports streaming

  • The Forge
  • Content & Media Sprint, Intermediate: AI in practice
Speakers Include:

Peter Hutton

Saudi Pro League

David Gibbs

Warner Bros. Discovery

Miheer Walavalkar

LiveLike

Louise Lawler

Eurovision Sport

  • 2:20 PM

Serving up AI innovation with Wimbledon and IBM

  • The Forge
  • Fan Engagement Sprint, Intermediate: AI in practice
Speakers Include:

Sam Carp

SportsPro

Usama Al-Qassab

Wimbledon

Kameryn Stanhouse

IBM

  • 2:50 PM

Networking drinks

  • Networking Area
Connecting and inspiring the business world of sport.

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