- 9:20 AM
Welcome to SportsPro AI
- Auditorium
Introducing Sprints – your fast track to AI-driven innovation and measurable impact in sport.
These dedicated content blocks explore key areas of AI in sport, following a clear narrative from strategic themes to technical topics. Each Sprint highlights how these areas are shaping the industry, with practical use cases, breakthrough developments, and insights to help you unlock real value.
Check out the full agenda below to learn more.
From AI-driven workflows to jaw-dropping video creation and live multilingual magic, the Content and Media Sprint is your ultimate playbook for crafting, localising, and distributing content worldwide.
What if AI could spot the next star before anyone else? Or predict injuries before they happen? This Sprint reveals breakthroughs in GenAI scouting, injury prevention, and tactical analysis, transforming how games are won.
Want fans glued to your brand? This Sprint reveals how leading properties leverage generative AI, data, and co-creation to build hyper-personalised experiences that spark loyalty and make every moment valuable.
Ready to turn AI from a buzzword into bottom-line results? The Revenue Sprint peels the lid off successful use cases and strategies to help you move your AI projects from proof of concept to measurable ROI.
Many senior executives remain uncertain about how to adopt AI. The Operations Sprint explores real-world operational and enterprise success stories, helping you streamline processes and boost team efficiency.
You can filter by date, location, sprint, or AI knowledge level.
Delve into the emerging trends, challenges, and opportunities across the next wave of AI advancement, and discover how they are shaping the sports industry.
Stay tuned, more details coming soon!
Take a well-deserved break to enjoy a cup of coffee, while catching up with your peers in our pre-booked meeting spaces.
Also, be sure to take part in the activations and tech demonstrations that we have taking place across the venue, predominantly in the networking space.
This session decodes the jargon across the various subfields of AI. Leave equipped to understand its capabilities and impact on the future.
What you’ll learn:
Hear from Intel on how to transform AI into measurable business strategy. that places humans at the centre. What you’ll learn:
Conversational AI is rewriting how fans interact with teams and venues. Explore how sports properties use AI to drive loyalty and personalise experiences at scale. What you’ll learn:
Hear from innovative tech companies with cutting-edge AI solutions transforming the sports industry, from performance to content and monetisation.
AI is reshaping how sports brands engage fans, from casuals to fanatics. Go behind the scenes of a sports partnership that’s redefining the fan experience across channels.
What you’ll learn:
When applied effectively, AI can unlock new revenue streams and grow existing ones. Explore how AI is being implemented to optimise revenue across internal departments. What you’ll learn:
Take a well-deserved break and grab some lunch while catching up with your peers in our pre-booked meeting spaces.
Be sure to get stuck in to the activations and technology demonstrations that we have taking place across the venue, predominantly in the networking space!
Sports teams and academies are turning to generative AI to identify emerging talent and make use of their talent data. This session explores whether AI can truly predict the stars of tomorrow. Topics include:
Hear how tech leader NVIDIA is redefining live sport through AI, from the way it’s produced, to the way it’s consumed.
What you’ll learn:
AI video is transforming how sports organisations engage fans and drive value. In this session, Synthesia will share real-world examples where AI video is driving ROI. What you’ll learn:
This case study uncovers how emerging sports leagues and federations are expanding their broadcast coverage while maintaining high production quality and audience engagement – all through AI. Topics include:
From analysing opponents to assessing individual performance, AI is changing the way athletes and coaches prepare for matches. Explore how machine learning can unlock tactical insights, support smarter decision-making, and drive performance on the pitch. Topics include:
Large language models are changing how media companies produce, personalise, and scale sports content. Explore their rising influence—from metadata to fan engagement—and what it means for the future of storytelling. What you’ll learn:
Take a well-deserved break to grab a drink and catch up with your peers in our pre-booked meeting spaces.
Also, be sure to take part in the activations and tech demonstrations that we have taking place across the venue, predominantly in the networking space.
Get an exclusive behind the scenes of the Olympic AI Agenda, IOC’s pioneering blueprint for embedding AI across sport, from athlete support to engagement and efficiency. What you’ll learn:
As we reflect on the insights from day one of SportsPro AI, we discuss the next frontier of AI-powered transformation and what it means for the sports industry.
Stay tuned, more details coming soon!
Gather with your fellow peers for a celebratory drink as we toast to the conclusion of an action-packed Day 1 at SportsPro AI! This is your chance to network, connect and discuss the topics from today’s content.
Please note that the agenda is subject to change.
Delve into the emerging trends, challenges, and opportunities across the next wave of AI advancement, and discover how they are shaping the sports industry.
Stay tuned, more details coming soon!
Take a well-deserved break to enjoy a cup of coffee, while catching up with your peers in our pre-booked meeting spaces.
Also, be sure to take part in the activations and tech demonstrations that we have taking place across the venue, predominantly in the networking space.
Hear how the world’s most effective brands are blending AI, data and storytelling to shape the future of sports and partnerships.
Hear from innovative tech companies with cutting-edge AI solutions transforming the sports industry, from performance to content and monetisation.
This session separates hype from reality, examining what truly differentiates cutting-edge AI innovation in sport from generic LLM applications. What you’ll learn:
Explore how Formula E and Infosys are revolutionising fan experiences through AI-powered insights, real-time analytics, setting new standards in digital engagement for motorsports. Topics include:
GenAI is no longer just a buzzword – it’s a practical tool driving real change. VfL Wolfsburg reveals how GenAI is driving transformation across internal departments, and how the club sees AI not as a tech novelty, but as a strategic tool woven into daily operations. What you’ll learn:
Discover how placing generative AI tools into the hands of fans and consumers can bring them
closer to the sports and teams they love. Topics include:
Explore the latest AI innovations revolutionising internal operations, from data analysis and streamlined workflows, to enhanced efficiency and productivity.
Meta lifts the lid on translating at scale with AI, focusing on the challenges around media processing and scaling such as inference latency and scheduling, voice isolation, media timing, alignment, alternate tracks delivery, instrumentation, model evaluation, and more.
We’re joined by a stellar line-up of sports and tech industry experts for a SportsPro twist on the Oxford-style debate, exploring the defining trends and impacts of AI.
As we reflect on the insights across both days of SportsPro AI, we discuss the next frontier of AI-powered transformation and what it means for the sports industry.
Stay tuned, more details coming soon!