What's on the agenda?

SportsPro AI 2025 featured practical use cases, breakthrough developments, and insights to help attendees unlock real value from AI and maximise results.

Check out the 2025 agenda below and sign up for updates regarding our 2026 edition.

Doors open & networking

The state of AI in sports business with SportsPro

AI and the beautiful game: Premier League’s digital transformation with Adobe & Microsoft

Speakers Include:

Alexandra Willis

Premier League

Simon Crownshaw

Microsoft

Simon Morris

Adobe

Engagement at scale: How AI is reshaping sports partnerships

Speakers Include:

Olly Grundy

Google Cloud

Dan Cherowbrier

Formula E

Morning coffee break

Engaging the next generation of sport fans with GenAI

Speakers Include:

Behshad Behzadi

Sportradar

Live sports content in the age of AI

Speakers Include:

Hosted by Camb.AI

Sponsorship valuation: The industry’s dirty secret

Speakers Include:

Franco De Bonis

VISUA

Story-first AI: Secrets to producing insights media actually use (and fans actually care about)

Speakers Include:

Jonathan Whitmore

Stats Perform

Grow smarter, play harder: Using AI to turn audience insights into actionable strategy

Speakers Include:

Matt Garbutt

Brave Bison

Matt Kyle

Engage

AI video: Unlocking real value through innovation

Speakers Include:

Daniel Verten

Synthesia

Future of sport & AI 2025: How AI is set to unlock untapped potential in sport

Speakers Include:

Helene Guillaume Pabis

Wild.AI

Chris Sanderson

The Future Laboratory

Giacomo Ziani

G42

Networking lunch

AI on the prize: Shaping the future of sports performance

Speakers Include:

Jamie Sellers

Chelsea FC

Javier Angulo Guirao

Lidl-Trek

Alexander Bodo

PACETEQ

Agentic AI in live sports: Systems that reason, plan, and act

Speakers Include:

Sepi Motamedi

NVIDIA

Scalable, AI-powered broadcasting with AWS

Speakers Include:

Ian Wray

Spiideo

Paul Devlin

AWS

Greg Oden on his journey from the NBA to performance AI investor

Speakers Include:

Greg Oden

AirPlai Sports 

AI in the Olympic movement: Driving bold innovation to shape the future of sport

Speakers Include:

Alejandro Merino-Madrid

IOC

Afternoon break

From agents to insights: What’s driving measurable impact in sport?

Speakers Include:

Nick Meacham

SportsPro

Christian Holzer

Sportec Solutions Inc.

Chris Dix

ATP Tour

Bill Bailey

Satisfi Labs

The AI Playbook: Turning fan engagement in real revenue

Speakers Include:

Hosted by Data Talks

The big AI debates

Speakers Include:

Ryan Beal

SentientSports

Ed Dixon

SportsPro

Steve McCaskill

SportsPro

Ravi Rabheru

Maria Ingold

mireality

Networking drinks

Please note that the agenda is subject to change.

Doors open & networking

Welcome to SportsPro AI

What are the opportunities for AI in Formula 1?

Speakers Include:

Cian Brittle

BlackBook Motorsport

Sorin Cheran

Atlassian Williams Racing

Driving value with AI

Speakers Include:

Ravi Rabheru

Morning coffee break

WRC’s AI roadmap for digital transformation

Speakers Include:

Marc de Jong

WRC Promoter GmbH

Redefining the fan experience through AI

Speakers Include:

Joshua Sim

SportsPro

Esteban Gonzalez

FIBA

Networking lunch

Smarter screens: The latest AI use cases in sports streaming

Speakers Include:

Peter Hutton

Saudi Pro League

David Gibbs

Warner Bros. Discovery

Miheer Walavalkar

LiveLike

Louise Lawler

Eurovision Sport

Serving up AI innovation with Wimbledon and IBM

Speakers Include:

Sam Carp

SportsPro

Usama Al-Qassab

Wimbledon

Kameryn Stanhouse

IBM

Networking drinks