Why SportsPro AI?

In 2025, global AI spending is expected to reach $360 billion. And by 2030, it could be over $1.5 trillion*.

More than just a conference, SportsPro AI is the proving ground for intelligent sport – where the sharpest minds in technology, data, and performance meet the world’s leading sports organisations.

From high-impact keynotes and cutting-edge demonstrations to tactical case studies, keynotes with pioneers and hands-on workshops, you’ll experience how AI is already driving smarter decision-making, faster innovation, and next-gen fan engagement. You won’t just hear about what’s coming – you’ll see it, test it, and shape it.

*(Source: Economic Times)

What impact is AI having?

0 %

of sponsors, brands and agencies agree AI is already helping them to commercialise their audience

Source: Stats Perform

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Weekly active users on OpenAI

Source: TED

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of leaders agree their company needs to adopt AI to stay competitive

Source: Microsoft

Unlock more insights

Click below to take a closer look at the impact of AI on the sports industry and join us at SportsPro AI to learn how to capitalise on the opportunities it presents.

Startup Showcase: Could digital twins of human muscles be the future of athlete fitness and recovery?

Springbok Analytics is using AI to create an accurate digital recreations of human musculature, transforming injury treatment and fitness plans. Here’s how the technology can drive performance, extend careers, and protect athletes.

Demystifying AI in sport: How is it being used, what is the real potential, and should people be worried?

Artificial intelligence is changing the way sport operates on and off the field, promising to drive performance and unlock new revenue streams. But it can be difficult to cut through the hype and ignore the naysayers. SportsPro addresses the state of play, answers the main questions, and identifies the real opportunities.

Keeping thumbs busy: How AI will drive the hyper personalisation of the sports viewing experience

Sport has been both a pioneer and laggard when it comes to AI but, as Behshad Behzadi Sportradar’s chief technology officer and chief artificial intelligence officer writes, the industry cannot ignore the opportunity to supercharge interaction with its fans.

AI-enabled sports media firms ‘three times as likely’ to find content commercialisation easier

New study suggests sports organisations who have embraced AI are finding it easier to make the most of their content.

Investor roundtable: Sports tech experts on the next phase of AI, overhyped trends, and the impact of Trump

Experts, advisors and investors give their views on the state of sports technology in 2025 and offer insight into the funding outlook and political headwinds for the next 12 months.

StreamTime Sports Podcast | Is AI going to revolutionise sports media?

The scale for which AI will impact the sports industry is up for debate, so StreamTime Sports co-hosts Nick Meacham and Chris Stone decided to have at it.

The Tech Stack: More AI insights and expanded TV coverage among innovations for 2025 Masters

Golf’s most famous tournament transcends its sport thanks to its history, traditions, and iconic setting at Augusta National. SportsPro explores how the Masters uses technology to elevate and maintain its prestige, while bringing fans around the world closer to the tournament.

IBU hopes AI cameras and athlete content boost media rights value in next cycle

Secretary general Max Cobb sees AI, gaming and athlete-generated content as way to build biathlon’s audience before 2026 Winter Olympics and beyond.

AI in Formula One: What role is the technology playing in race strategies, broadcasts and sustainability?

Formula One has been at the forefront of technological progress in the automotive industry for decades, so it is only natural that the series has been one of the earliest adopters of AI in sport. BlackBook Motorsport breaks down the areas it is already proving influential and how it might change motorsport in the future.

SEE YOU IN 2026!