Gold Partners
Airia
At Airia, we’re a team of innovators, technologists, and problem-solvers united by a shared vision: making enterprise AI accessible, secure, and impactful. Our diverse team brings together deep expertise in artificial intelligence, enterprise software, and industry-specific knowledge to tackle the most pressing challenges facing modern businesses. We believe in responsible innovation, putting our customers’ needs first, and building solutions that create lasting value.
Spiideo
Spiideo delivers astonishingly simple, powerful, and innovative solutions to the global sports community that shape the future of sports video production, analysis, and consumption.
Spiideo’s fixed and mobile camera systems for both indoor and outdoor sports, feature automatic recording, AutoFollow™, and virtual panorama technology that integrates directly with both Spiideo Perform and Spiideo Play.
By living in Spiideo, sports organizations, leagues and media-rights holders are able to eliminate manual filming processes, analyze the performance in a single platform, share footage from the cloud, and automate broadcasting.
More than +4,000 organizations are currently using Spiideo, including teams in the Premier League, NHL, Serie A, MLS, NBA, Ligue 1, NCAA, and Bundesliga. Spiideo’s solution is also used by customers such as ESPN, Ringer Sports, Gothia Cup, USL, NWSL, Sweden’s Allsvenskan, Denmark’s Metalligen, and various media-rights holders throughout both Europe and North America.
Sportradar
Sportradar Group AG (NASDAQ: SRAD), founded in 2001, is a leading global sports technology company creating immersive experiences for sports fans and bettors. Positioned at the intersection of the sports, media and betting industries, the company provides best-in-class solutions to help businesses grow. As the trusted partner of organizations like the ATP, NBA, NHL, MLB, NASCAR, UEFA, FIFA and Bundesliga, Sportradar covers nearly a million events annually. With deep industry relationships and expertise, Sportradar is not just redefining the sports fan experience, it also safeguards sports through its Integrity Services division and advocacy for an integrity-driven environment for all involved. 
Event Partners
  Brave Bison
Brave Bison is a media, marketing and technology company purpose built for the digital era. For over 10 years, our sports team have worked with some of the biggest names in sport and entertainment to build their online communities and catapult their monthly views into the billions on YouTube, Snap, TikTok and more.
In a world where viewing habits, platforms and algorithms evolve daily, it’s not enough to be present on just one platform or serve the same content across your channel ecosystem. When it comes to capturing hearts and eyeballs, constant evolution and optimisation is key. Crowd-pleasers and proud of it, we specialise in channel management and consultancy for clients including the PGA TOUR, DP World Tour, Ryder Cup, US Open, Australian Open, Laver Cup and WEC.
With extensive experience growing loyal fanbases on social and sky-rocketing YouTube views into the billions, we also own, manage and produce content for some of the biggest entertainment channels on Snap and TikTok with huge, loyal and constantly growing communities of followers.
Camb.ai
Camb.AI uses proprietary and patented AI-powered technology to capture and transfer, in real-time, voice modulations and speech nuances, ensuring authentic, seamless experiences for a complete performance transfer in multi-speaker videos. Catering to over 140 languages, 30 accents, and 40 dialects, Camb.ai acts as a passport for any content creator to unlock a global audience.
 CaptionHub
Multilingual subtitling and voice at scale. Bringing the best of AI across speech, translation and voice synthesis with media localisation editing and workflow tools.
Data Talks
We make it easy for sports organizations to sell more tickets, increase merchandise sales and negotiate sponsorship agreements of higher value. We are an international company with Swedish roots, headquartered in Stockholm, Sweden. Some of our proud clients include AFC Wimbledon, Notts County F.C., Milton Keynes Dons F.C., SC Paderborn 07, 1. FC Magdeburg,FK Crvena zvezda and Collingwood FC.
G42
A leading AI & Cloud Computing company based in Abu Dhabi, committed to inventing a better everyday through the power of
people and technology.
We see technology as the next frontier of humanity and solve complex challenges across multiple industries with a holistic and far-reaching systemic view.
We join forces with the best of the best to move the world forward, partnering with nations, corporations and individuals.
From molecular medicine to space travel and everything in between, together, we are inventing a better everyday.
Google Cloud
Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner.
Hire Frequencies
Hire Frequencies have been supplying the latest in audio visual equipment and professional event production services for over a decade. They offer a range of virtual event and live streaming services to help bring your events online. They are passionate about sound, lighting and video, and strive to provide outstanding service at every event.
As well as supplying the corporate events sector they also stock everything you need for live music events, music festivals and sporting events. They regularly supply equipment to theatres, places of worship, universities, colleges, schools and for community events.
LiveLike
LiveLike is a technology company dedicated to empowering digital experiences that enable deeper fan engagement, increased retention rates, and new monetization opportunities. LiveLike’s audience engagement platform and gamification engine helps top sports organizations and media companies to enhance the fan experience, increase the time spent interacting with their content, and unlock the power of first-party data.
Through customized interactive and social features, LiveLike has connected fans to some of the biggest live events around the world, from the Super Bowl, FIFA World Cup, and NCAA March Madness, to concerts, festivals, and the U.S. presidential debates.
Paceteq
PACETEQ is the fastest-growing AI company in motorsport, trusted by leading teams for delivering real-time intelligence and performance analytics in series such as Formula 1, Formula E, and DTM. Building on this foundation, PACETEQ is now breaking into the global sports domain - bringing advanced AI platforms and unified data solutions to active sports like cycling, skiing, and sailing. As we transform from motorsport specialists to sports AI innovators, our mission is to empower athletes, teams, and fans with actionable insights and a competitive edge.
Satisfi Labs
Satisfi Labs is an AI-powered customer experience platform for sports, entertainment, and tourism. Our industry-leading AI chat experiences deliver personalized, automated, and reliable solutions that enhance customer experiences and drive business growth. From tailored on-brand experiences to omnichannel integration, the platform is a trusted extension of any company. The platform is built on a robust platform designed for flexibility and control and deploys across multiple channels.
Stats Perform
Stats Perform is the world leader in sports AI. With 6.5 Petabytes of proprietary sports data and 8 foundation sports AI models used in 200+ software modules, we empower the world’s top sports broadcasters, media, apps, leagues, federations, bookmakers and teams to win audiences, customers and trophies.
 Studio Automated
It all started with an insight on the sidelines of a local football match back in 2019: huge amounts of sports matches are played, but only the top leagues of the most popular sports are being broadcasted. “Wouldn’t it be great to be able to produce auto-generated video content of (non-)professional sports matches?” The technical know-how to create a world-class AI model was there (with more than 50 years of AI technology research from TNO) and the first paying customers were excited to implement the software. This combination resulted in a successful launch of Studio Automated back in 2020. The company has been profitable since day one and has a triple annual revenue growth.
VISUA
VISUA boasts best-in-class Visual-AI that powers the world’s leading brand and sponsorship monitoring, cyber security, brand protection, and authentication platforms. VISUA delivers technologies such as logo/mark detection, text detection, object & scene detection, and visual search, that are used by world leading companies for applications as varied as sports sponsorship monitoring, social listening, and phishing detection, to holographic authentication and counterfeit product detection. Our Visual-AI technology is proven to deliver the highest precision with instant learning, at unlimited scale, and is adaptable for any use case. VISUA believes in People-First AI, we see a world where Visual-AI will lift humanity out of the mundane, empowering a society that focuses more on creativity and collaboration and less on binary tasks, and empowering services and solutions that humans alone simply can’t deliver.
SportsPro Partners
Ai-Media
Founded in Australia in 2003, AI-Media is a pioneering technology company specialising in AI language and captioning workflow solutions. As a global leader, AI-Media provides high-quality AI-powered live and recorded captioning and translation technology and solutions to a diverse range of customers and markets worldwide.
For the first time in February 2024, AI-Media unveiled groundbreaking data showcasing the superiority of its AI captioning product, LEXI, over traditional more expensive human workflows.
With deep industry experience and sophisticated AI technology to create solutions which streamline and simplify processes, AI-Media empowers leading broadcasters, enterprises and government agencies globally to ensure seamless accessibility and inclusivity of their content.
DFL
On 18 December 2000, the 36 clubs of the Bundesliga and Bundesliga 2 established what was then known as the ‘Ligaverband’, which – as an association – has been responsible for professional football in Germany ever since and has operated under the name DFL Deutsche Fußball Liga e.V. since 2016. The operational business is managed by DFL Deutsche Fußball Liga GmbH, based in Frankfurt, which – together with its subsidiaries – is responsible for organising and marketing German professional football.
Getty Images
Getty are the world’s foremost visual experts—capturing, creating and preserving content to elevate visual communications everywhere. By identifying cultural shifts, spearheading trends and powering the creative economy, they fuel visual storytelling worldwide.
Relo Metrics
Relo Metrics is an AI-powered sponsorship analytics intelligence platform that enables brands to track and optimize their sponsorship investments and powers teams and leagues with the insights they need to retain and grow revenue. The company tracks sponsor exposure across live broadcasts, social media, and streaming platforms, delivering actionable insights via a fast, single solution platform.
Sport in Mind
Sport in Mind is an award winning mental health charity (unaffiliated to Mind and not part of the local Mind network) that was formed in Reading, Berkshire in 2010 with a simple mission:
"To improve the lives of people experiencing mental health problems through sport and physical activity"
We are the UK’s leading mental health sports charity and deliver physical activity (sport, walking, dance and movement, gardening and exercise sessions) projects in partnership with the amazing NHS in order to aid recovery, promote mental wellbeing, improve physical health, combat social isolation and empower people to move their lives forward in a positive direction.
SportsInnovation
SportsInnovation, the DFL’s dedicated sports and technology conference, will take place at the Merkur Spiel-Arena in Düsseldorf in March 2026, is an innovation hub for the sports industry. Exhibitors from the fields of sport, media, technology and sports facilities will present their innovative products, services and ideas throughout the event and, in 2026, the centrepiece of the summit will once again be the ‘Innovation Games’, where the latest technologies and visions for the future will be showcased in live applications.
WRC
The FIA World Rally Championship (WRC) pits drivers, co-drivers and hybrid-powered production-based cars against some of the most brutally tough and unforgiving terrain on the planet. Established in 1973, the WRC is an epic battle against the elements and the clock. It is spread across multiple rallies covering four continents and 16 countries. Man and machine must master everything from snow-packed forest tracks in intense cold, to rock-strewn mountain passes in blistering heat.
