From data foundations, governance and agentic workflows to personalised fan journeys, content automation, infrastructure and measurable ROI, this is the only event with dedicated content themes for both the architecture behind successful tech strategies and the tech applications creating value.

AI is only as good as the data beneath it.
Learn how to get your data in order by breaking down silos and building a clean foundation ready for AI deployment.

Legal and compliance isn’t a blocker, but ignoring it is.
Discover the guardrails that protect your IP and data without stalling innovation.

One-size-fits-all experiences are dead.
Explore how to deliver AI-driven, personalised experiences for casual attendees loyal fans alike.

If GenAI is the engine, agentic AI is the driver.
Learn how to deploy multi-agent systems that execute and orchestrate at scale.

Discover how to scale content across multiple platforms, languages and geographies without losing essential cultural texture.

Legacy systems can’t support AI-first strategies.
Explore how to migrate from a siloed, disconnected infrastructure to digital ecosystems built for speed and scale.

Technology is rarely the cause of AI failure.
Learn how to build AI workforce literacy, secure leadership buy-in, and design adoption roadmaps that empower employees rather than replace them.

As AI accelerates, it’s getting harder to weigh up internal development against vendors and tech partnerships.
Uncover the domain knowledge, data and capabilities you should own, and the partnerships that can scale with speed and confidence.